Yamaha’s enviable position in musical instrument manufacturing is not only a result of more than 120 years of experience (the company was established in 1887), but also of the unique strengths that its expansive operations bring to bear. From research and development through design and manufacturing to sales and support, Yamaha goes to lengths that are simply beyond the capabilities of most guitar makers.
But an underlying dedication to music and the creation of fine musical instruments is always there, forming a steadfast foundation that often results in profit taking a back seat to the pursuit of quality. Yamaha’s true strengths as a guitar maker are not apparent in product brochures or specifications, but they are clearly reflected in the sound, playability, dependability, and overall quality of every guitar that bears the Yamaha name.
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